SECOND QUARTER 2005

EDITORIAL

ADVISORS
Mr. Kenny Koh
Mr. Tony Pang
Mr. Jimmy Tan

EDITORS
Ms. Shermaine Ong
Ms. Pauline Goh
Ms. Joey Ng

PR ADVISORS
Foreword Communications

 

IN THIS ISSUE

- The International Furniture Fair Singapore 2005 Claims 'Best in Asia'
- American Hardwood Export Council (AHEC)
- 3rd Furniture Design Forum 2005
- FLIP! Challenge : Creating innovative works of art out of furniture
- Furniture Design Award (FDA) 2005 : Showcasing modern yet ethnic pieces of New Asia
- Furniture Design Award (FDA) 2005 : Works of Creative Minds
- An Insight into the UK furniture industry
- Why is it important to possess a clear business strategy
- Furniture Learning Institute : Programme Offerings Training that Works!
- Me and my Hole-in-One
- Honouring Industry Achievers and Excellence
- World Furniture Outlook 2005
- Store Opening
- New Singapore Furniture Directory
- Calendar of Events


The International Furniture Fair Singapore 2005 Claims 'Best in Asia'


Minister for trade and Industry, Mr Lim Hng Kiang SFIC Executive Committee members marking the launch of the Fair with a “bang”.

The International Furniture Fair Singapore 2005, held in conjunction with the 22nd ASEAN Furniture Show (IFFS/AFS 2005) from 1 to 5 March, opened to great aplomb. The presence of a record 17,535 visitors from 112 countries and 475 exhibitors representing 34 different countries (82% of whom were repeat exhibitors) reaffirmed the global furniture industry’s recognition of the fair’s status as the ‘Best Show in Asia’.

Said Minister for Trade and Industry, Mr Lim Hng Kiang, who officiated the Opening Ceremony, “IFFS/AFS is the ‘Oscar’ of furniture fairs from this part of the world. The success story of the IFFS/AFS demonstrates that when a group of determined and united trade leaders get together to steer the restructuring effort, the industry is transformed and its competitiveness strengthened.”

Leading the countries with the highest number of participating exhibitors was China including Hong Kong, with 90 companies, followed by Singapore with 72 companies and Indonesia with 70 companies. Other prominent exhibitors hailed from all over the world such as Australia, Belgium, British Virgin Islands, Canada, Cyprus, Denmark, Germany, India, South Korea, Malaysia, Netherlands, the Philippines, Spain, Taiwan, Turkey, United States and Vietnam.

“We are heartened by the continued growing support from the global furniture trade fraternity for the IFFS/AFS. Their presence here is testament of Singapore’s reputation as an effective one-stop business gateway between the East and West.” said Mr Jerry Tan, Chairman of the IFFS/AFS’05 Organising Committee.

To ensure participants at the show obtain maximum business mileage in terms of networking opportunities, complimentary fringe programmes such as the Business Matching Service (BMS) were set up by the SFIC to encourage trade link-ups between exhibitors and buyers. A first among international furniture trade shows, this value-added service facilitated more than 7,000 business deals prior to the show.


Exhibitors Breakdown by Region


International Visitors Breakdown by Region

During the 5-day event, exhibitors generated a record of US$230 million of spot orders. An additional US$2 billion of follow-on sales is estimated for 2005. Through IFFS/AFS 2005, an estimated S$45 million in revenue was generated for the Singapore MICE industry.

“We are very proud of the undeniable fact that this home-grown annual show is growing from strength to strength. With the growth of IFFS/AFS, Singapore’s leadership position as the region’s furniture hub is strengthened. Going forward, our aim is to effectively take advantage of Singapore as the region’s furniture hub, so that the Singapore furniture industry and indeed the region’s respective furniture industries, can achieve even stronger growth” said Mr James Koh, President, Singapore Furniture Industries Council.

Internationally recognized as a design-led show, IFFS/AFS’05 also featured trend-setting furniture designs at the Furniture Design Award Showcase, Design Gallery, the inaugural Furniture. Lifestyle. Innovation. Perspectives (FLIP!) Challenge as well as an impressive line-up prominent industry players and design gurus to give insight into the industry and share upcoming trends at the 3rd Furniture Design Forum.

With renewed business confidence after the close of IFFS/AFS 2005, some 20,000 sqm of exhibition space was snapped up by exhibitors in preparation for the 2005 show.

For more information, visit www.iffs.com.sg.

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American Hardwood Export Council


From Left: Mr Philip Koomen (UK), Mr John Chan (AHEC's Regional Director, Hong Kong) and Mr John Kelly (USA)

The American Hardwood Export Council (AHEC) has always been a strong supporter of the initiatives organized by the Singapore Furniture Industries Council (SFIC). To complement, the Furniture Design Award (FDA) has initiated several design related activities leading up to FDA 2005.

In October 2004, a total of 92 local designers attended a SFIC seminar on American hardwoods in Singapore. Participants of the seminar were provided with comprehensive information and tips on how best to design and leverage the properties of American hardwood to their advantage.

AHEC also presented another seminar in collaboration with the Interior Design Confederation (IDC). Entitled “Lifestyle and US Hardwood Interiors”, the seminar was graced by Mr Peter King, Vice Chairman of AHEC and Mr John Chan, Regional Director of AHEC. The seminar commenced with a presentation by renowned designer, Mr Patrick Fong.

Mr Fong boasts over 25 years of design experience and was also a nominee for “The 2000 Most Influential Interior Architects of the 20th Century”. He shared with seminar participants his experiences and insights on designing large shopping arcades such as the Pacific Place and the Times Square in Hong Kong. These commercial buildings are widely touted as case studies for successful designs using US hardwoods. Participants were also treated to a rare preview of his current project in Beijing, at which AHEC will be holding its annual convention in 2005 upon the project’s completion.

Mr Fong’s presentation also provided a comprehensive discussion on how American hardwoods can be used to enhance interior designs and add warmth to living environments. He emphasized that designers should learn to appreciate and incorporate the beauty of woods’ natural characteristics into their work.

The American Hardwood Export Council also participated in the 3rd Furniture Design Forum (FDF) during the International Furniture Fair Singapore 2005/22nd ASEAN Furniture Show (IFFS/AFS’05) in Singapore. AHEC brought in one of its keynote speakers, renowned furniture designer, Mr John Kelly from New York, whose furniture designs in American hardwood have won him numerous international awards. Mr Kelly, who recently participated in a number of seminars throughout the region, works closely with both Councils by sharing his design and manufacturing knowledge and expertise.

At FDA 2005, the SFIC engaged Mr Philip Koomen (who was introduced by AHEC in 2004), as one of the international judges. Mr Koomen is one of Europe’s leading furniture designer/maker and has a long history of using American hardwood in his works.

“Interior design and joinery will become increasingly important as economic development continues in Southeast Asia. Designers appreciate the choices which American hardwood species can offer,” said Mr Chan, who is currently based in Hong Kong.

Indeed, recent statistics indicate strong growth in the import of American hardwood lumber and veneer (up 41% and 26% in value from 2003 respectively) into the Asian markets. Species previously unknown to Asian designers and manufacturers, such as white and red oak, black cherry, hard maple, walnut and tulipwood, have become increasingly popular in recent years, providing access to product markets around the globe, by virtue of their popularity. The recent fashion of American black walnut as a design trend shows no signs of diminishing, providing another opportunity for manufacturers to offer new design choices to their international buyers.

One factor contributing to the popularity of American species is the sustainability of the hardwood resources in the USA. The natural resilience of American hardwood forests to regenerate, and hence, the abundant availability of hardwood species, are important to designers and architects who are working with these resources. Visit for more information.

AHEC publishes a number of technical publications, which are available free of charge at the following website: www.ahecseasia.org.

To find out more about AHEC, please contact:
American Hardwood Export Council
Room 528, West Wing
New World Centre
20 Salisbury Road
Tsimshatsui
Kowloon
HONG KONG
Tel (852) 2724 0228
Fax (852) 2366 8931
Email: info@ahec-china.org

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3rd Furniture Design Forum 2005 : Design gurus give insights on the design trends of tomorrow

“Be inspired – think about what inspires you and try to incorporate that into your work.” Advised Mr John Kelly, Founder and Director of John Kelly Furniture & Accessories from the USA.

Mr Kelly was addressing some 275 participants on the topic of “Adding Perceived Value through the Design Process” at the 3rd Furniture Design Forum (FDF), a staple highlight at the annual IFFS/AFS. The half-day forum recorded a 10 percent increase in attendance compared to 2004.

Organised by the SFIC, FDF 2005 is supported by DesignSingapore Council, the Singapore Economic Development Board, International Enterprise Singapore, SPRING Singapore, American Hardwood Export Council, Designers Association of Singapore, Interior Design Confederation Singapore and the Singapore Institute of Architects.

Mr Kelly and Mrs Edith Keller, Chief Executive Officer of Carlin International from France, were the eminent speakers invited to share their insights and expertise on design based on the theme, “New Asia”, at the forum.

According to Mr Simon Ong, Chairman of the Design Development Committee for the SFIC, FDF 2005 was organised to further complement the industry’s pursuit of design excellence. More importantly, the forum aims to empower the furniture industry to better leverage design as a strategic business tool in the world furniture market.


From left: Mrs Edith Keller (Carlin International, France), Mr Lars Engman (IKEA Sweden), Mr Andrew Pang (X-tra Contract, Singapore), Mr Philip Koomen (Philip Koomen Furniture, UK) and Mr John Kelly (John Kelly Furniture & Accessories, USA).

“Many of you may already know that capturing the hearts and imagination of the consumers can be a more powerful tool in garnering purchase and brand loyalty than appealing to them rationally.” Said Mr Ong in his welcome address.

Speaking the topic of “Summer 2006 trends for Interior”, Mrs Keller specified the importance of anticipating new trends in the global market.

“If you don’t present consumers with the designs they can’t imagine how to use them,” said Mrs Keller. To her, “Harmony” is the core of all successful designs. Wihtout it, any concept, no matter how brilliant it is, would fail in achieving the objective of a conducive living space.

This year’s forum is very well organised. The high-profile speakers with their business and educational backgrounds and practical advice certainly appealed to the students and inspired them,” said Ms Sabrina Long, Head of Interior Design of the Nanyang Academy of Fine Arts.

A lively panel discussion and question and answer session on “Innovation, Creativity and Design: Generating Breakthrough Ideas” brought the interactive forum to a close. Hosted by Mr Andrew Pang, Product Developer of X-tra Contract, the discussion saw the audience engaging in creative exchanges with the panelists that included Mr Lars Engman, Chief Designer of IKEA Sweden, Mr Philip Koomen, Founder of Philip Koomen from UK, Mr Pang, Mr Kelly and Mrs Keller.

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FLIP! Challenge : Creating innovative works of art out of furniture

To encourage arts and design students to perceive and fashion furniture from a novel and unconventional perspective, the Singapore Furniture Industries Council (SFIC) organised the inaugural “Furniture, Lifestyle, Innovation, Perspectives” (FLIP) Challenge.

Rolled out in October 2004, students from various arts and design-related institutions in Singapore were challenged to create or transform unfurnished cupboards into interesting works of art while retaining their basic storage function. Kenas Pacific Pte Ltd, a Hong Kong-based furniture company and stalwart supporter of the annual IFFS/AFS, sponsored the 35 cupboards for the initiative.

Mr Simon Ong, Chairman of the Design Development Committee for SFIC, said: “With the FLIP! Challenge, students were made to exercise their creativity within the given limitations of a cupboard. We wanted students to see cupboards not just simply as functional storage devices but as alternative lifestyle furniture, which is why we named the Challenge, FLIP!. For the competition, we needed the students to think out-of-the-box, harness the creative energy and ingenuity within them and come out with design gems. We are heartened by the quality of the entries and are glad that the participants have lived up to the challenge. We hope that these students will continue to build on their potential and contribute towards raising the design standards of our local furniture industry.

A panel of eight judges, comprising both local and foreign representatives from the furniture and interior design industries, conducted the final round of judging.

Two teams from the Inspiration Design School bagged the top and third prizes for the entries, “I-Revolution” and “Cow”, respectively. The first runner-up went to Temasek Design School for the entry, “Vibrant Glory”.

Minister of State for Education, Mr Chan Soo Sen Officiated at the FLIP! Challenge award presentation ceremony, which was held in conjunction with the SFIC Lunar New Year celebrations at the Grand Copthorne Waterfront Hotel on 16 February 2005.

The FIC would like to show appreciation to Kenas Pacific for their generosity and to Trans-link Exhibition Forwarding Pte Ltd for sponsoring the in-land logistics arrangements.

The finalists’ entries were showcased and auctioned during IFFS/AFS 2005 which took place from 1-5 March. The proceeds were donated to Touch Community Services.

Cabinet Works of Art - The Winning Entries

1st Prize
Entry Name: I-Revolution
Institution: Inspiration Design School
Designed by: Lee Wei Ping Bernard, Chen Xiang De, Kwang Chai Ching Kelly, Chen Guo

2nd Prize
Entry Name: Vibrant Glory
Institution: Temasek Design School
Designed by: Wong Wei Qi Sam

3rd Prize
Entry Name: Cow
Institution: Inspiration Design School
Designed by: Tiong Kek Ding, Chai Sook Hui, Chen Deliang, Zhao Jia Qi

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Furniture Design Award (FDA) 2005 : Showcasing modern yet ethnic pieces for New Asia

An annual award organized by the Singapore Furniture Industries Council (SFIC) since 1993, the FDA has earned the reputation of being a showcase of innovative furniture and an effective networking platform for Asia’s fledgling designers.

Based on the theme “New Asia”, a total of 396 submissions in the Students, Young Designers and Open Categories were received this year, a 19% increase in participation from 2004. The entries hailed from Australia, China, Indonesia, Japan, Malaysia, the Philippines, Singapore, Taiwan, Thailand, Turkey and the USA.

Mr Simon Ong, Chairman of the Design Development Committee for SFIC, said: “It is most heartening to see the strong increase in interest and pariticipation from young budding and professional designers all over the world. This reinforces the international furniture fraternity’s recognition of the FDA as an effective platform for uncovering new design talents in Asia and encourage an environment where we can be proud of the ‘Design & Made in or Asia’ brand.”

The 10-member judging panel for FDA 2005 included illustrious international and local design personalities who assessed the entries for their conformity to the theme, creativity and innovation, form, functionality, choice of material, marketability and environmental friendliness. Maintaining the FDA’s high standards and prestige as a truly world class furniture design platform, the judges exercised stringent assessment of the entries and gave recognition only to truly deserving submissions.


From left: Mr Nicholas Merrow Smith, Honorary Secretary Interior Design Confederation Singapore, Mr Andrew Pang, Product Developer X-Tra Contract, Ms Rita Soh , President, Singapore Insitute of Architects, Mr Philip Koomen, Founder, Philip Koomen Furniture, Mr Tan Kwang Kai, Vice Chairman of SFIC Design Development Committee (Group General Manager, Futuristic image Builder Ltd), Mr Carsten Ovesen, Managing Director, Carsten Ovesen Design, Mr Simon Ong, Chairman of SFIC Design Development Committee (Group Executive Director, Kingsmen Creative Ltd), Mr Lars Engman, Chief Designer, IKEA, Mrs Edith Keller, CEO, Carlin International, Mr John Kelly, Founder, John Kelly Furniture & Accessories, Mr Peer M. Sathikh, President, Designers Association of Singapore.

Over the years, the FDA has given the industry the opportunity to uncover talented designers at an early stage in their careers. Many past winners have gone on to head design consultancies and in-house design teams.

FDA 2005 is supported by DesignSingapore Council, the Singapore Economic Development Board, International Enterprise Singapore, SPRING Singapore, the Interior Design Confederation Singapore and the Singapore Institute of Architects.

For more information on the designers and their winning entries, please visit www.singaporefurniture.com.

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Furniture Design Award (FDA) 2005 : Works of Creative Minds

Students' Category Results

GOLD
Vox by Matthew Tan
Temasek Polytechnic
SILVER
Balance by Liu Ping
LaSalle-SIA College of the Arts
BRONZE
Qi Pao by Tan Bee Hock
Nanyang Polytechnic
     
MERIT
Uber Zu by Joan Soon
Singapore Polytechnic
MERIT
Grassland by Puah Hong Thye
National University of Singapore
MERIT
DiZi by Teo LinYou
National University of Singapore
     
   
MERIT
Growth by Gregory Tan
LaSalle-SIA College of the Arts
   

Young Designers' Category Results

 
GOLD
Bamboo Chaise by Hans Tan

 


MERIT
Dual by Lui Hon Fay
MERIT
Mutual Lit by Li TianQi
MERIT
The Maiden's Hairpin by Li TianQi
     
   
MERIT
Oneline Chair by Edwin Cheong
   

Open Category Results

BRONZE
iSH Lamp by The LifeShop Pte Ltd
Designer - Susie Tay


FINALIST
Mulan Dining Set by Furn-Line Pte Ltd
Designer - Steven Seah


FINALIST
Singapore Easy Chair by Leslie Jones Design
Designer - Leslie Jones


FINALIST
Love Sofa by FY Mobiya Dekorasyon Ltd
Designer - Yanki Goktepe


FINALIST
Baluga Floor Lamp by Bokdesindo Mandiri
Designer - Marcel Opstal


FINALIST
Be Happy Shelf by Air Division Pte Ltd
Designer - Bacus Boo


From Left (back) : Marcel Opstal, Onur Yesilyurt
(middle) : Leslie Jones, Bacus Boo, Li TianQi, Liu Ping, Joan Soon, Lui Honfay, Gregory Tan, Tan Bee Hock, Teo Linyou
(front) : Hans Tan, Edwin Cheong, Matthew Tan, Phuah Hong Thye

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An Insight into the UK furniture industry

The UK furniture is a large mature sector of the economy, which makes a significant contribution to the UK’s GDP.

Over the last six years, home furniture consumption in the UK registered a steady growing trend, boasting about Euro 263 per capita consumption of home furniture.

The UK remains one of Europe’s major furniture importers with an average 20% growth in residential furniture imports between 1997 and 2002. In total, UK imported Euro 4.159 million worth of residential furniture. A percentage breakdown by import products is as follows.

Almost 50% of the residential furniture imports originated primarily from Western Europe, 28.6% from Asia, 14.3% from Eastern Europe and 3% from North America. Italy was UK's major trading partner, supplying almost 20% of UK's home furniture imports worth Euro 823.8 million in 2002. China ranked second, exporting Euro 520.8 million worth of home furniture to the UK (12.5% market share) in 2002 and Germany comes in third, accounting for 8.4% of the market worth Euro 348.2 million.

Since the end of the 80s, the distribution trend in the UK has shifted from the heart of the city to the outskirts, with the majority of furniture chains and large-scale distribution centres channeling their focus to out-of-town locations.

Large-scale specialist distribution accounts for 67% of the market and includes small independent sales outlets (28%), furniture chains (30%), buying associations and franchisees (9%).

Non specialist chains account for about 30% of the market and they include department stores, multi-stored, hypermarkets and mail order.

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Why is it important to possess a clear business strategy

Imagine this: You’re on a flight to Frankfurt and minutes after the pilot switched off the “fasten your seat belt” sign, the person seated next to you strikes up a conversation with you. Being a fellow businessman, he asks you a few fundamental questions about your profession: “What business are you in?” “How long have you been in business?” “What’s your business model?” and more importantly, “What aspect of your business gives you an edge over your competitors?”

Are you able to crystallise and clearly articulate your company’s strategy and direction in say, five minutes or less? Successful entrepreneurs and CEOs who abide by a distinct concept and profile of their business would have no difficulties expressing their thoughts on this issue. This is because one of the keys to success in doing business is to possess a distinct business strategy that sets you apart from your fellow competitors. Here’s why a clear business plan is important.

1. ENHANCE ABILITY TO ATTRACT & RETAIN TALENTS

Good human resources are the basic ingredients that are needed to operate and grow a business. It is essential to attract talents and to retain existing ones by putting in place adequate training programmes to groom and develop valuable staff.

In addition, great talents are attracted to companies with a clear vision and a corresponding business concept and strategy that challenge their abilities and passion to excel. They are not attracted to just “another job.”

2. EASE OF OBTAINING FUNDING

Most, if not all businesses in its nascent stages would require some form of capital or funding to kick-start the venture. Even establishes businesses would need to solicit investments from business angels, venture capitalists and the like to grow and expand the company.

It is well-known fact that less than 10% of business plans are funded by venture capitalists. This is because venture capitalists, like banks and business angels are more likely to be interested in businesses with sound business strategies and which possess distinct market advantage or a sustainable edge.

3.ALLOW FOR ABILITY TO MAKE SOUNDS DAY-TO-DAY BUSINESS DECISIONS

All businesses are faced with the need to make decisions daily. There are essentially two types of decisions which are made that would, over time subtly determine the course of the business.

The first type of decision largely revolves around the allocation of finite resources available for disposal. Without a clear demarcation of areas of emphasis that hold importance in the company’s strategic plan, one would end up making ad hoc decisions, based on current circumstances, which may not take into account the business goals nor contribute towards the overall objective of growing the business.

The second type of decision concerns the opportunities we decide to exploit and the ones we decide to let pass. The dynamic global business environment, which we operate in constantly presents potential opportunities. Emerging new markets like China and India and the rapid convergence of technologies are just some of the avenues that are waiting to be tapped. However, without a clear vision of the path which the business should adopt, the company may be at risk of being seduced by the wrong opportunities!

4.HELP ATTRACT NEW CUSTOMERS WITHOUT LOSING EXISTING ONES

All customers prefer to do business with successful companies or those with a proven track record. A quick check would reveal that such companies are only successful because they possess clear business plans which they use as a guide to steer the business.

It is essential that any business person takes a step backwards and review the current business model.

Do you have a strategic business plan?

Article contributed by Mr Andrew Sng, Senior Partner (Asia) of Decision Processes International (DPI). DPI is an international firm that specializes in empowering top management teams to think more critically and be more innovative and decisive in transforming their businesses.

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Furniture Learning Institute : Programme Offerings Training that Works!

Since its launch last January, the Furniture Learning Institute (FLI) has trained more than 500 employees from 43 companies.

This is what many have to say about the FLI courses that are tailored to the furniture industry’s specific requirements:

• Experienced trainers
• Bilingual discussions help to put some of us at ease
• Communicative, interactive, work focused training sessions
• No boring lectures!

Training programmes offered by FLI are supported SPRING Singapore and Singapore Workforce Development Agency (WDA) under the “Industry Capability Upgrading Programme” (ICAP). This entitles participating companies to apply for the Enhanced Skill Development Fund (SDF) by WDA, thus allowing companies to minimize their training costs to a further extent.

Here is a preview on the certifiable courses currently offered by the FLI:

EC1: Communications Works! For Staff in the Furniture Industry
helps staff in the furniture industry to increase their proficiency levels in listening and oral communication for customer service and workplace effectiveness
Fee: $230 (16 hours)
Enhanced SDF: $207 (40 years & above with A levels and below)
Your Investment: $23 (40 years & above with A levels and below)

EC2: Advanced Communication Works! For Supervisors/Managers in the Furniture Industry
helps supervisors and managers in the furniture industry to increase their proficiency levels in listening and oral communication for customer service and supervisory effectiveness.
Fee: $230 (16 hours)
Enhanced SDF: $207 (40 years & above with A levels and below)
Your Investment: $23 (40 years & above with A levels and below)

EC3: Adaptive Strategies for Sales Effectiveness for Staff in the Furniture Industry
helps supervisors, managers and staff in the furniture industry to develop the following competencies related to enhancing customer intimacy and loyalty for sales results.
• Interpersonal and motivational skills
• Teamwork skills including cross-cultural awareness
• Goal-setting
• Negotiation skills
• Conflict management skills
Fee: $230 (16 hours)
Enhanced SDF: $207 (40 years & above with A levels and below)
Your Investment: $23 (40 years & above with A levels and below)

CWM: Certificate of Performance in Warehouse Management
equips warehouse supervisors with the essential knowledge and skills for managing a warehouse operation.
Fee: $260 (16 hours)
Enhanced SDF: $234 (40 years & above with A levels and below)
Your Investment: $26 (40 years & above with A levels and below)

CWO: Certificate of Performance in Warehouse Operations
equips warehouse operators with the essential knowledge and skills for handling processes and activities within a warehouse.
Fee: $260 (16 hours)
Enhanced SDF: $234 (40 years & above with A levels and below)
Your Investment: $26 (40 years & above with A levels and below)

CDO: Certificate of Performance in Delivery Operations
equips delivery operators with the essential knowledge and skills for handling key delivery processes and activities.
Fee: $190 (12 hours)
Enhanced SDF: $171 (40 years & above with A levels and below)
Your Investment: $19 (40 years & above with A levels and below)

The FLI’s efforts to develop and maintain an internationally competitive highly skilled workforce can only succeed with the support of employers.

Email or give us a buzz if you are keen to invest in your workforce and read handsome benefits!
Call SFIC @ 6569 6988 or email
learning@singaporefurniture.com
www.singaporefurniture.com/training-overview.htm

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Me and my Hole-in-One

When my gold handicap was reduced from a very comfortable 22 to zero, the golfers in the Singapore Furniture Industries Council (SFIC) Executive Committee showed no mercy in going after my blood. Simply make a check with the likes of James Koh, Andre Ng, Simon Ong, Bert Choong, Choo Yong Fee and the rest of the pack and they will be eager to fill you in on the details.

But why should I complain?

After all, in the 10th SFIC Golf Tournament in August 2003, I bagged a Hole-in-One and as the icing on the cake – I won a car!

For those who do not play golf, the Singapore Golf Association rules that as long as one wins more than $5,000 in any tournament, he/she is considered a professional with a zero handicap for the next two years.

Since then, I have been enjoying admiring looks whenever I declare (always as nonchalantly as possible) my official handicap. But do not expect me to crank 300 meters into the fairway with my Shanghai Yard driver and make a wimp out of Simon Ong. Anti-climax is made of stuff like this.

The Hole-in-One was achieved by hitting a 5-wood over a distance of 156 meters whereas Tiger Woods would have done that using a sand wedge. As they say in golf, what nmattered most was getting the ball in the hole!

The rest, so to speak, went into the annals of SFIC history. (In a good way, I hope.)

After many days of celebration, I finally made my trip down to the Cycle & Carriage showroom in Leng Kee Road to view my precious prize.

In case you are wondering … it was not a Mercedes SLK. And everybody knew how my knees would tremble at the sight of one (just ask Quah Soon Chow). There must be some mistake that a Hole-in-One prize from Cycle & Carriage was NOT a Mercedes!

Still, I could settle for the black Mitsubishi Galant that came equipped with spoilers. It matched my expensive looking Made-in-Vietnam black Nike golf shirt and Made-in-China Armani sunshade. (A’la James Bond – oops! I mean James Koh). Beef up the sound system with a bass meant for the Indoor Stadium, the Ah Beng in me knew I would be the “King of the Road” in Joo Chiat.

Luckily, good sense prevailed and I sold my beloved prize for $52,000 excluding COE, much to be relief of my wife. As the Chinese saying goes, “Hao Shi Chen Shuang” (i.e good things come in pairs). In 2004, when I became the co-organiser fot the SFIC Golf Tournament, the Hold-In-One prize had to be a cool Jaguar in case I won it again.
You see, all golfers have one common virtue called “Optimism” - for that illusive One-Shot at par-3s, game after game after game … Yes, even for one who has already won it. Golf windows would rather call it “vice”.

I confirmed my “celebrity status” in the furniture industry when during the recent Lunar New Year lunch thrown by SFIC in February; members still approached me (short of asking for my autograph, much to my disappointment) to ask how it was really like. How should I describe it?

For that heavenly feeling on the unforgettable day on 1 August 2003, when my team mates (Martin Goh, Tony Sum and Daniel Soo) and I actually saw the ball disappearing into the hole, the shouts of “Hole-in-One! Hole-in-One!” and the burst of elation as four middle-aged men spontaneously danced and hugged each other on the tee box of the 14th hole, Lake Course of Raffles Country Club, I would say the feeling was priceless.


From left: Mr James (SFIC President) and Mr Sim Kah Choon.

Article contributed by Mr Sim Kah Choon, Managing Director of Abitex Design and the Vice President of SFIC. He has been playing uninspired golf for 10 years and enjoys it most when his opponents go OB.

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Honouring Industry Achievers and Excellence

The Enterprise 50 Awards 2004

Congratulations to Sitra Holdings (International) for clinching one of The Enterprise 50 Awards (E50) 2004, the results of which were unveiled in November 2004.

The E50, is a joint initiative by Accenture Singapore and the BusinessTimes, that ranks 50 of Singapore’s top-performing privately held companies annually - the Singapore equivalent of Forbes’ Fortune 500.

By being an “E50” company, it signals the achievement of a set benchmark for excellence in corporate governance and market performance. For many companies, the E50 is regarded as a strategic platform to being publicly listed. Past E50-award winning furniture companies that are now public-listed include Nobel design, Chuan Soon Huat, Novena Holdings, Design Studio, Futuristic Furniture, OSIM International and KLW Wood Products.

HTL Achieves Singapore International 100 Ranking

HTL International Holdings Limited was ranked 34th in the Singapore International 100 Ranking. It was also recognized as one of the top 10 revenue contributions from Europe and North Asia.

This prestigious recognition places HTL among the leading Singapore companies that have made internationalization and international business an integral part of their corporate strategy.

This inaugural initiative is organized by IE Singapore with DP Information as the Ranking Organization and in collaboration with the Singapore Business Federation and The Business Times. It recognizes Singapore’s Top 100 companies ranked by the highest overseas-generated revenue. The awards were presented by Senior Minister Goh Chok Tong at the International Enterprise Forum Gala Dinner on 2 February 2005.

We extend our heartiest congratulations to HTL for their vision and success in charting new frontiers and their role in developing Singapore’s external economy!

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World Furniture Outlook 2005

Total global furniture production is estimated to be worth around US$220 billion in 2004. Furniture Times highlights some of the major import and export figures, their impact on the furniture trade and focus on some aspects that the industry will take note in the furtherance of their businesses.

The United States, Italy, Germany, Japan, Canada, United Kingdom and France together produce 59 % in value of the world total. The furniture production of all developed countries combined covers 77% of the world total, whereas furniture production in emerging countries amounts to 23% of the world total in value (of which 9% is from China).

Overall, the international furniture trade has been on an upward growth in real terms in 2005 includes

-Western Europe (Ireland)
-the new EU members (Poland, Estonia, Latvia, Lithuania, Czech Republic and Slovakia)
-Central and Eastern Europe (Croatia, Russia and Ukraine)
-Asia (China, India, Indonesia, Malaysia, Philippines, Singapore, Taiwan, Thailand and Vietnam)
-Africa (South Africa)
-the Western US and Canada
• 2% in Germany, UK, France and Italy
• 1% in Japan



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Store Opening

Eurosa Furniture opens new showroom

Eurosa Furniture has opened a new showroom in Millenia Walk this February. The 3,500-sq ft showroom carries a broad selection of offers bedroom, children, dining, living, occasional as well as office furniture, offering consumers a new Home Living Concept shopping experience.

Eurosa Furniture showrooms are also located at IMM Building and Paragon.

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New Singapore Furniture Directory

The SFIC recently launched its 9th edition of the “Singapore Furniture Directory 2005/06’.

This export-oriented directory carries a comprehensive information on the capabilities of the Singapore furniture industry and is a useful reference source for business collaboration between Singapore furniture companies and potential business partners worldwide.

As a part of the SFIC’s free Business Connect Service, buyers can specify their requirements using the ‘Business Connect Form’ that is found on the last page of the directory. The SFIC will match them with companies from its extensive list of quality members to meet the buyers’ needs to specific products or services.

Trade players can now order the “Singapore Furniture Directory 2005/06” from the SFIC website: www.singaporefurniture.com.

The SFIC also welcomes email feedback (sfic@singaporefurniture.com) at its recently revamped website to ensure the continuous provision of quality services.

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Calendar of Events

Date Exhibition Country
     
13 - 18 April 2005 Milan International Furniture Show Milan, Italy
     
14 - 20 April 2005 International Home Furnishing Market High Point, USA
     
18 - 21 April 2005 Manila F.A.M.E. International Manila, The Philippines
     
21 - 23 April 2005 DesignEx Melbourne, Australia
     
26 - 30 April 2005 Madrid International Furniture Exhibition Madrid, Spain
     
02 - 06 May 2005 LIGNA + Hannover
World Trade Fair for the Forestry and Wood Industries
Hannover, Germany
     
14 - 17 May 2005 International Contemporary Furniture Fair New York, USA
     
19 - 22 May 2005 Scandinavian Furniture Fair Copenhagen, Denmark
     
31 May - 03 June 2005 MEBLE. Fair of Furniture and Furnishing Poznan, Poland
     
13 - 15 Jun 2005 NeoCon. World's Trade Fair for interior design and facilities management Chicago, USA
     
28 Jun - 01 Jul 2005 Shenzhen International Furniture Expo Shenzhen, China
     
14 - 17 Jul 2005 FURNITEX Melbourne, Australia
     
26 - 28 Jul 2005 Las Vegas Furniture Show Las Vegas, USA
     
03 - 06 Aug 2005 San Francisco Summer Home Furnishings Market San Francisco, USA
     
17 - 21 Aug 2005 International Famous Furniture Exhibition Dongguan, China
     
18 - 21 Aug 2005 China International Furniture Fair Guangzhou, China
     
02 - 06 Sep 2005 Maison & Objet Paris, France
     
04 - 06 Sep 2005
Spoga Koln, Germany
     
08 -11 Sep 2005 Promosedia International Chair Exhibition Udine, Italy
     
10 -13 Sep 2005 DecoSit. International trade fair for upholstery fabrics Brussels, Belgium
     
14 -17 Sep 2005
China International Furniture Show Shanghai, China
     
18 - 23 Sep 2005 MOW Ostwestfalen, Germany
     
19 - 24 Sep 2005
FIM Feria Internacional del Mueble. International Furniture Fair Valencia, Spain
     

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DISCLAIMER
Whilst every care is taken to ensure accuracy of the information on this newsletter, SFIC accepts no liability for damages caused by misinterpretation of information, expressed or implied, within this newsletter. No part of this newsletter may be reproduced in any form or by any means, without prior permission in writing from SFIC.

 

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