FOURTH QUARTER 2005

EDITORIAL

ADVISORS
Mr. Kenny Koh
Mr. Tony Pang
Mr. Jimmy Tan

EDITORS
Ms. Shermaine Ong
Ms. Joey Ng

PR ADVISORS
Foreword Communications

 

IN THIS ISSUE

- SFIC’s Design Initiatives take Centre Stage through the FLIP! Challenge and Furniture Design Award 2006
- Furniture Design Forum 2006
- Furniture Industry Gets Ready for IFFS/AFS 2006
- Battle of the Brands
- Insight of USA Furniture Industry Market
- Four Ways to Improve your Life, Love and Living
- New Programmes in Customer Service by Furniture Learning Institute
- SFIC's Members Received Accolades
- Come Fly with SFIC
- Calendar of Events
- New Zero GST Warehouse Scheme to Facilitate Businesses by Improving Cash Flow and Reducing Administration Cost


SFIC’s Design Initiatives take Centre Stage through the
FLIP! Challenge and Furniture Design Award 2006

The month of October kick starts a series of design initiatives for SFIC such as the 2nd FLIP! Challenge Finalists’ Showcase & Designers’ Cocktail Networking Night and preliminary and semi-finals judging of Furniture Design Award (FDA) 2006.

“Think out the box”, “Innovate within constraints” and “alternative perspectives” are some of the key phrases that participants of the 2nd FLIP! Challenge drew their inspiration from. This competition aims to encourage local arts and design students to perceive and fashion furniture from a novel and unconventional perspective.

This year, the design challenge was to innovate within the constraints of a wooden chair and recreate or transform it into a work of art while retaining its primary function as a seat for a particular genre of people such as children, the elderly, politicians or even movie stars.

The competition received a total of 54 entries, a 50 per cent increase as compared to the inaugural event. In fact, Mr George Chew, President of Sitra Holdings (International) Pte Ltd and sponsor of the wooden chairs was so impressed by the creativity of the students that the company has decided to commercialise two of the designs: the Gold Award (Wing Chair) and the Bronze Award (MOOO).

Graced by Mr Edmund Cheng, Chairman of DesignSingapore Council, the award presentation cum networking cocktail party at the Singapore History Museum was very well attended.

The top works of the 15 design talents were showcased from 16 – 30 November at the Singapore History Museum. The showcase was held in conjunction with the inaugural Singapore Design Festival by DesignSingapore Council, Ministry of Information, Communications and the Arts. The chairs will next be exhibited at the design-led International Furniture Fair Singapore 2006/23rd ASEAN Furniture Show from 1 – 5 March 2006 at the Singapore Expo.

The SFIC would like to extend its appreciation to all the sponsors for the event - Sitra Holdings (International) Pte Ltd, International Furniture Fair Singapore Pte Ltd and Trans-Link Exhibition Fowarding Pte Ltd.

THE WINNERS

Gold Award
Wing Chair

Designed By - Qi Shizhi &
He Yigfang
Inspiration Design School
Silver Award
Nature Chair

Designed by - Francis Allan Barretto Sy, Zhang Chen,
Marcella Wang Siu Siu &
Wang Ching Wah
Nanyang Academy of Fine Arts
Bronze Award
MOOO

Designed by - Cherrie Chua &
Regine Tan
Inspiration Design School

Merit Award
Modus Operandi

Designed By - Alvin Chee
Ming Wei &
Wong Shao Hui
Nanyang Polytechnic
Merit Award
Liquid Chair

Designed By - Alvin Quek,
Oi Way Lee &
Fang Yang Jun
Raffles Design Insipration
Merit Award
Y Chair

Designed By - Wilson Fu Weisheng, Lim Chee Wee
& Zhuo Jinhai
Singapore Polytechnic

Cert of Recognition
Strip Tease

Designed By - Karina Aryanti Tjandra, Jane Cheah Eng Ping & Pung Wei Chien
Nanyang Academy of Fine Arts
Cert of Recognition
Reminiscence De Stiji

Designed By - Wang Weixian, Kelvin Soh Han Tiong & Kevin Chong Weizhe
Singapore POlytechnic

A total of 303 entries were received from the Students and Young Designers Categories for Furniture Design Award 2006.

Based on the theme ‘FLY’, participants were given free play as well as greater breadth of space and freedom to exercise their creativity.

“We want to encourage and create an environment where excellent designs are valued and creative talents recognized. We want them to fly and venture into the unknown. Unless you shake off all preconceptions and flag your wings, you will never know how high
you can fly” said Mr Simon Ong, Chairman of SFIC’s Design Development Committee.

The preliminary and semi-final judging for the Students and Young Designers Categories was held in October 2005. 12 finalists (seven from the Students Category and five from the Young Designers Category) have since been selected to produce prototypes to vie for the top spot in the respective categories at the grand finals in February 2006.

The preliminary judging for the Open Category of FDA 2006 will be held in mid January 2006. Six entries will be short-listed for judging at
the grand finals.

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Furniture Design Forum 2006

“Good design has a lot to do with problem-solving. First, identify the problem, then plot the route of action. It also needs to incorporate aesthetic and cultural relevance” said Voon Wong.

Wong is a London-based designer, who has been collaborating with his Malaysian partner, Benson Saw since 2001, to develop designs for manufacturers and clients such as Fontana Arte, Porro and Kirin. Wong and Saw also boast their own designer range of tableware and accessories. The duo’s range of furniture, lighting and tableware has been exhibited in London, Cologne, Milan and Singapore. In 2002, they were awarded the OXO lighting prize for their ELma vases. Their LOOP lamp was also short-listed for the prestigious Compasso d’Oro 2004.

Wong will be joining a panel of internationally-acclaimed designers at the Furniture Design Forum 2006. He will speak on ”Reference & Development” in which he will share his experience as a designer and draw references from his numerous works and developing projects with Saw.

Wong will also give an insight to how he draws ideas and inspiration from the surrounding environment and the process through which the initial concepts are translated into developing projects and eventually finished products for the mass market. He will also speak about how learning from ideas around us can lead to original thought. Maintaining one’s originality and unique identity is very crucial and relevance to designers and Singapore as a design hub.

The Furniture Design Forum 2006 is running for the fourth year in conjunction with the annual International Furniture Fair Singapore 2006/ 23rd ASEAN Furniture Show (IFFS/AFS 2006) on 2 March 2006 at the Singapore Expo.

Be ready to register for this enriching forum that aims to empower the furniture industry to better leverage design as a strategic business tool in the world furniture market! For full details and registration fees, kindly contact Joyce Lee at 6568 3251 or Zhang Zhijia 6568 3250, email sfic@singaporefurniture.com or visit SFIC’s website at: www.singaporefurniture.com.

SINGAPORE'S INAUGURAL DESIGN INDUSTRY SURVEYS SHOW STRONG ATTITUDE AND INTERESTS TOWARDS DESIGN

Two recent surveys commissioned by the DesignSingapore Council of the Ministry of Information, Communications and the Arts (MICA) reveal that while Singapore has only a moderate level of awareness of design, the attitude and interest towards design are high. The surveys are the first of its kind to analyse the Singapore design sector and to measure the level of public awareness of design. The design industry survey shows that companies in the design cluster have a positive sentiment of business prospects going forward. Both design service providers, whose core business is the provision of design services, and Design Service Clients, which are companies that have design as a component of their business, forecast an average growth of slightly more than 20% over the next three years.

Dr Milton Tan, Director of DesignSingapore Council said, "The recent surveys show that Singapore has tremendous potential for design development and promotion. Businesses are optimistic and public awareness of design is growing. It is important for companies to understand the benefits of design and the necessity it has become to business. Going forward, companies need to be even more aware of how design is not merely a necessity for survival, but can help to give them the competitive edge to become global market leaders."

Most of the Design Service Clients polled responded positively. About 80% of them reported seeing better sales through design and 60% managed to grow the overall size of the market because of new customers or because existing customers were purchasing more. Only 16% of respondents reported seeing no impact from the use of better design in their products and service. The positive experience of companies hence validates the value of design.

The preliminary findings, which come on the back of the recently concluded design festival, augur well for the development of the design industry in Singapore.

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Furniture Industry Gets Ready for IFFS/AFS 2006

With a strong line-up of debutantes and loyal repeat exhibitors, the International Furniture Fair Singapore 2006, held in conjunction with the 23rd ASEAN Furniture Show (IFFS/AFS 2006), has the furniture industry buzzing with anticipation, as the world’s major furniture industry players get ready for this annual iconic show.

To be held from 1 - 5 March 2006, IFFS/AFS 2006 is set to occupy 60,000 sqm of gross space at the Singapore Expo, making it arguably the largest annual trade show in Singapore, and a premier export platform for the furniture industry of the world.

Organised by the International Furniture Fair Singapore Pte Ltd, about 480 exhibitors from some 30 countries will proudly display more than 32,000 furniture and furnishings products to international visitors from all over the world. China, Hong Kong, Singapore, Indonesia, Taiwan, Vietnam, the Philippines, the United States, Turkey, and Malaysia are among the top exhibiting countries, occupying a combined gross space exceeding 40,000 sqm. Indeed, the IFFS/AFS has the largest collection of quality Indonesian, Vietnamese, Taiwanese, Filipino, and Chinese furniture, outside of these respective countries. Other prominent players from Australia, New Zealand, Sri Lanka, Mexico, Myanmar, Japan, Belgium, France, Germany, India, Ireland, Italy, Korea, The Netherlands, Thailand, and United Kingdom will spice up the show’s variety and vibrancy. Also expected to join the excitement are exhibitors from other European and Scandinavian countries.

The unparalleled offerings at IFFS/AFS 2006 include the art nouveau, antique reproduction,baroque, modern, neo-classical, contemporary, European, oriental, renaissance, retro, rustic, Scandinavian and zen furniture classes. Buyers can also browse through the wide selections from the ever-popular Soft Furnishings and Home Accessories section of the show.

The IFFS/AFS is also well-known for its distinctive focus on furniture design, reflected through its array of design-related features and activities. These features and activities include the Furniture Design Award 2006, Design Gallery, International Furniture Design Forum and the FLIP! Challenge.

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Battle of the Brands

As Shakespeare’s Juliet once lamented, “What’s in a name?” Indeed, what is in a name, or a brand name for that matter? Singapore is fast evolving into a sophisticated society, but are our mindsets still the same? Do we still hold the misconception that foreign brands are superior to local brands? In the furniture industry, Singapore brands are making their presence known and consumers are taking notice. Throughout the years, the standard of design and quality of local furniture has improved, but will quality still reign in the consumers’ minds, or is it the mark of a posh European brand that matters? And how do local furniture brands stay competitive in a market where European brands are believed to be of higher refinement? We speak to the experts from the Singapore furniture industry to find out.

BIRTH OF A BRAND
Giving your furniture company a brand name is similar to naming your child. The brand name is carried throughout the company’s lifespan and bears the trademark of the company and the company’s beliefs. The process of choosing the brand name differs from company to company.

Air Division’s Mr Nathan Yong commented that they were so named as they wanted a name that is intangible. “Our label is not just about furniture, it is a lifestyle. Air Division also evokes a sense of freedom and we want this attitude to be portrayed in our products.”

Mr Yong started his company because he felt that there was a shortage of good designs
at affordable prices.

As for Lorenzo, according to Mr James Goh, Deputy Managing Director of Uhin Holdings, the name was picked because it sounded Italian and their aim was to be a trendsetter with their unique designs. Lorenzo was launched in 1989 during the period when the property market boomed.

Air Division’s Mr Nathan Yong commented that they were so named as they wanted a name that is intangible. “Our label is not just about furniture, it is a lifestyle. Air Division also evokes a sense of freedom and we want this attitude to be portrayed in our products.”

A brand is not limited to a name, a symbol can also incorporate all the brand’s values. For HTL International Holdings Ltd, they choose a threewinged symbol to encompass their core values - integrity, partnership and passion for growth.

Mr Tay Kheng Hee, Director of Corporate Services, HTL commented, “Our brand is not about our name. It is about our corporate culture and core values which are perceived by our partners. It is about the quality of products and services, financial performance, customer loyalty, satisfaction and overall esteem towards the brand. Managing a brand for success has everything to do with understanding who you are, and not apologising for it and not trying to be something you are not.

To Mr Tay, it is important that every brand has a “clear positioning”.

A brand is more than just a name, it is about passion. Mr Lim Pok Chin, Managing Director of Hawaii Furnishing named his brand based on his passion. His company was named after his favourite television show, Hawaii Five-O, a popular programme aired in the 1970s. The reason why he started his business was because of his love for furniture and interior design.

BRAND POWER
It is one thing to start a brand, but maintaining it and keeping it at the top of customers’ minds is another matter. Having to compete with both local and foreign brands, it is a constant uphill battle for local furniture brands to make their mark. So what is their secret weapon in this battle of the brands?

“At Lorenzo, we do things differently,” quipped Mr James Goh, “We have new programmes and designs. We are consistent in bringing our brand to another level. The most important thing is perseverance.”

He further stated that a brand name is only a perception by consumers. If local manufacturers could come up with quality designs, there is no way that local furniture can be inferior when compared to overseas brands. In fact, many consumers we interviewed were not even aware that Lorenzo is a Singapore brand, thus putting it on par with European furniture brands.

HTL International Holdings Ltd, being a B2B brand, also stresses on the quality of their furniture. Mr Tay of HTL said,”It is important for the manufacturer to understand the value of their products in order to build a strong reputation that would in turn lead to better relationships with their business partners and consumers.”

Mr Yong of Air Division emphasised on service. He stressed that other than having good furniture designs, quality service counted for 50 per cent of the success. He commented that Singapore furniture brands could stay competitive if they have good products and even better customer service. Good shop presentation is also a plus point.

According to Mr Lim of Hawaii Furnishing, “Today’s consumers are looking for quality service and value-for-money products. Furniture companies must have a strong brand and provide quality service. It must be a complete unit. There must be a strong corporate identity. Public research is important in order to know what the customer wants.”

So, what exactly does the typical customer want? Mrs Pamela Lim, 32, a newlywed said that what is vital for her when purchasing furniture is the “quality and price”, and she had no qualms of buying furniture from local brands as long as they fit her needs.

However, another consumer we interviewed, Mrs Charlotte Lee, 28, prefers to invest in Italian brands. She quipped, “Brands matter and so does the pricing. I want my furniture to last long, and therefore I believe in investing in good reputable brands.” However, she does agree that some local brands do deliver quality products at affordable prices.

Local furniture brands will still have to fight stereotypical views of consumers who view European furniture brands as superior. However, if they continue to build a strong brand name, remain faithful to their brand promises and continually improve their service, local furniture brands will sooner or later be associated with quality. And that is half the battle won.

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Insight of USA Furniture Industry Market

A business mission to the United States (US) to learn more about the furniture industry was jointly organised by SPRING Singapore and the Singapore Furniture Industries Council in October. JTC was also invited to participate in the expedition.

Besides aiming to attract foreign companies to anchor their operations in Singapore, the other objectives of the visit were to obtain a point of reference and learn from the experience of a foreign model for the upcoming International Furniture Centre (IFC). The mission also aims to gain a better understanding of the US furniture market pertaining to retail, distribution and merchandising concepts.

The 10-day trip was jointly led by Mr Chow Tat Kong, Group Director, Enterprise Development Group of SPRING Singapore and Mr Andrew Ng, 1st Vice President of SFIC. The delegation which comprised 12 representatives from SFIC, SPRING Singapore and JTC visited furniture malls, showrooms, warehousing and distribution facilities as well as relevant trade agencies in High Point, Chicago and Los Angeles.

The following key observations and learning points were garnered from the mission:

1) There are opportunities for Singapore to serve small and medium-sized US retailers as they do not have access to contacts of Asian factories. The Americans are uncertain about the quality of the furniture products delivered by the manufacturers. The US retailers require the option of mixing and matching small quantities of different furniture products in a container. As such, the service provider must ensure consistent and reliable delivery of the furniture .

2) Singapore can potentially be the regional distribution centre for the US. Singapore, equipped with comprehensive air, sea and IT infrastructures, is also strategically located in Asia as an effective regional distribution hub for companies in the US.

3) It is crucial for Singapore to create awareness among the US companies and government officials to differentiate ourselves from China. It is key that the Americans understand that Singapore is an independent republic and not a part of mainland China. The best method will be through aggressive branding and production of well-quality and reliablefurniture products for Singapore and local furniture companies based in the US.

4) Factors that contribute to the success of the High Point Market and Las Vegas World Market Centre include location, space availability, exhibiting of wide variety and styles of furniture products as well as the availability of supporting industries at close proximity, eg. photography studios, catalogue printers and publishing facilities.

MARKET OVERVIEW
The US market consists of 291 million inhabitants with a per capita income of US$37,610. This makes the US the largest market in the world .

The US imports its furniture products mainly from China (42.3% of its total imports and this percentage is increasing), Canada (20% of its total imports) and Italy (7% of its total imports). The growing presence of Chinese furniture in the US market, especially in the wooden bedroom segment, resulted in increasing difficulties faced by US manufacturers and ongoing factory closures.

More than 30 bedroom furniture manufacturers and five labour unions from 18 different US states filed the largest anti-dumping case with the Department of Commerce in October 2003, accusing Chinese furniture manufacturers of selling products and especially wooden bedroom furniture at “below-market costs”.

The total number of employees in the furniture market in 2003 was about 573,000. The figure has been declining as increasingly more furniture companies have relocated their manufacturing facilities to Asia, especially China. More furniture companies are also sourcing for affordable furniture products, especially case goods, from countries like China to complement their existing product offerings.

Centres of furniture production in the US are located mainly in North Carolina and West Michigan. North Carolina boasts the International Home Furnishing Market, which is held in High Point in April and October. It is visited by more than 82,000 professionals in the industry who come from more than 110 countries all over the world.

To date, the US furniture industry is both the world’s largest producer and importer of furniture products. With a market size of US$68 billion, it is also the largest market in the world, accounting for almost one-third of the total world furniture consumption.

US Furniture and Home Accents Industry Performance in 2005

American furniture export rose 6% (inched up to US$947.7 million) in the first half of 2005. It reflected a slower growth rate as compared to the same period in 2004.The US export figure is less than one-tenth of its imports. More than half the export total went to Canada, which took 16% more US-made furniture and parts than in the first half of 2004 . The top 10 categories of furniture shipped north expanded with most of them by double digits. The biggest increases however were in components categories such as seat parts (21%) and metal furniture and parts (22%).

Right: US furniture exports by
major destination countries,
Jan - Jun 2005 (US$m)

A further breakdown of US furniture exports by product category, Jan – Jun 2005

The US furniture imports increased by 11% in the first half of 2005 with total import valued at US$10.2 billion, nearly triple the 3.9% increase in retail furniture sales during the same period last year. Furniture imports from China for the first six months of 2005 was valued at US$5.1 billion, a 13% increase over the US$4.5 billion of Chinese furniture imported during the same period in 2004. The 2004 figure represented a 45% expansion over that of 2003.

Right: US furniture imports by
major destination countries,
Jan - Jun 2005 (US$m)

A further breakdown of US furniture imports by product category, Jan – Jun 2005

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Four Ways to Improve Your Life, Love and Living

The former President of Compaq once said, “Never underestimate a hungry, purposeful and committed company!”

While I’ve been quoting him for years, I never thought to add to his statement until recently. “Never underestimate anyone, any team or any organisation that is hungry, purposeful, committed AND focused.”

First off, if you are hungry, that is, you have a need or desire burning in your belly, you will do almost anything to satisfy that hunger. Many former executives and entrepreneurs who have lost their positions came up to me after presentation and asked me what they can do to turn their lives around and regain their former stature. I’m convinced it would be easier for them now than the first time; they being in possession of their wisdom, knowledge and skills set; but most are missing their former hunger for success. They are comfortable with life, their home, cars, credit cards and don’t like the idea of putting it all at risk again.

The problem is, for many who have made it and lost it, the core hunger might still be there but in a different form. They may not need to provide for a family like in the old days, but they maybe hungry to make a difference or spend time with family. As we grow, so do our hungers.

Sales people who are not hungry will rarely excel. Political leaders who no longer feel that inner, animal-liked drive will rarely accomplish anything special. Achievement is the parlance of the hungry.

Passion and values tie with “Hunger”. If you have no passion, it’s going to be hard to be hungry. Have you explored the options for your life and career with a counsellor or a focus group? Have you been tested for talents and strengths? It’s easier to maintain hunger if it’s in line with your passion.

Values are core beliefs that set up or reinforce hunger. You can be passionate about travel but rarely does it pay well. Your values may help you understand your passions and can make you practical and honest as well as passionate.

Purpose is another motivator. If you have a purpose, that is, a goal or aim to strive for, you will most certainly work harder and longer to achieve success. If there were no goals in a football game, there would be little point in playing. I’m amazed at how many people STILL do not have written plans and goals in life, cheating them of that “purpose”. Committed. Are you? What are you willing to give up to get what you really want in life?

TONS of people tell me they want this or that ... but then they don’t do it because they are not willing to pay the price. Commitment means the price is always affordable. The hours it takes, the sweat, the anguish, angst, embarrassment, stress and family sacrifice are all worth it. If you are unwilling to pay the price, don’t frustrate yourself by going after the goal in the first place.

Finally, FOCUSED is critical today. Are you focused on your business, goal or dream? Life has some amazing ways of getting us to blur our focus by putting momentary, often low priority projects in direct path to our achieving success. With focus, a laser can project a small spot on the moon from Earth. Without focus, it can’t burn a hole in tissue paper.

A FEW POINTS FOR YOU TO PONDER:

1) What makes you happy, TODAY? (hint, it’s usually what you would NOT give up no matter what)

2) For purpose, write out 10 major goals in life and make sure you make them something you ardently desire, willing to commit to complete. Be VERY specific about your goals (include colour and time of day to be achieved) and they must be measurable.

3) What are you willing to give up to achieve your goals and is that a realistic expectation? Who supports you as you do this? Who will fight you tooth and nail? Who’ll laugh at you and what will be your reaction? What are you willing to learn? How many hours a week are you willing to devote to this passion, this purpose and how many hours of sleep are you willing to give up?

4) How will you maintain your focus? Do you have a coach, commitment partner or spouse to help? What systems do you have in place to keep that focus? What software will help you? Do you have a location that helps you maintain your focus? Making a success of ourselves or of ANYTHING is neither easy nor a surety. If, however, we live life as hungry, purposeful, committed and focused, we can achieve almost anything we set our sights on.

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New programmes in Customer Service By Furniture Learning Institute

In November 2005, the Furniture Learning Institute (FLI) begun its customer service training initiative under the Singapore Workforce Skills Qualifications (WSQ) system developed by the Singapore Workforce Development Agency (WDA). A pioneer batch of 11 workers attended the “Maintain Personal Presentation” course conducted by Nanyang Polytechnic.

FLI has selected another two customer service modules from WDA’s suite of WSQ training modules for the retail sector. Both “Handle Merchandise Display” and “Sell Products and Services” will be rolled out by February 2006.

“This latest addition of three new courses by the FLI is a response to the government’s call to urge Singapore to join in the national movement “Go The Extra Mile for Service” (GEMS) to raise service levels and develop a culture of service excellence,” said Mr Neo Sia Meng, Chairman of the FLI.

This new WSQ initiative was drawn up by WDA through close consultation with a varied composition of retail industry professionals, furniture industry inclusive. During the focus group discussions, three key challenges by the retail industry were highlighted – higher consumer expectations, intensifying competition and the need to improve the operational efficiency of the furniture retail sector. Training under WSQ is thus aimed at helping industry players meet these challenges.

WDA’s system of training under WSQ makes it easier for the furniture industry to embark on such service training because:

• FLI could tap on an existing national training framework to select the relevant courses that best meet the business strategy of industry players while being assured of the training quality, as the framework has been benchmarked against world standards and endorsed by the retail industry;

• It could customise the training into bitesized modules to best meet players’ operations needs; and

• SMEs receive attractive funding support from WDA through the Skills Development Fund and the Skills Redevelopment Programme.

To find out more about the courses offered by the FLL, please contact Ms Cindy Chua @ 6568 3202 or email cindy@singaporefurniture.com Mr Eric Teo @ 6568 3221 or email eric@singaporefurniture.com

 
SFIC MEMBER
NON-MEMBER
COURSE DETAILS
40 years &
above (A levels
& below)
Others
40 years & above (A levels
& below)
Others
Maintain Personal Presentation (15 hours)
Course Fee
$300.00
$330.00
Net training investment
$1.07
$7.50
$31.07
$105.00
Sell Products & Services (33 hours)
Course Fee
$630.00
$660.00
Net training investment
-$27.64
$19.50
$2.36
$165.00
Handle Merchandise Display (23 hours)
Course Fee
$450.00
$480.00
Net training investment
-$8.36
$1.50
$21.64
$135.00

Fees are inclusive of 5 % GST.
* Net training investment is inclusive of SDF and SRP funding (the latter is calculated based on hourly basic salary of $5 per trainee-hour)
Note: SFIC members whose participation are below 40 years or above A levels are eligible for the SFIC MAS Funding.
In order to enjoy the SDF and SRP funding, participants need to fulfill the following requirements:
1. Training must be sponsored by companies which are registered or incorporated in Singapore
2. Trainees must be Singapore Citizens or Permanent Residents (PR) of Singapore
3. Attain at least 75% attendance
4. Undertake all assessments in the course

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SFIC’s Members Received Accolades

SINGAPORE PROMISING BRAND AWARD 2005

For the third consecutive time, Hawaii Furnishing had won ASME and Lian He Zao Bao’s Singapore Promising Brand Award for being one of the most recognized brands (Scanteak) in Singapore.


THE ENTERPRISE 50 AWARDS 2005

Sitra Holdings is being awarded The Enterprise 50 Awards 2005 for the second time running and had moved from the previous 27th position to the current 9th position. Even though this is the first time Uhin Holdings received The Enterprise 50 Awards 2005, we are sure we will be hearing more good news of them receiving awards in the near future. Uhin Holdings had also been a recipient of Singapore Promising Brand award since 2003.

AIR DIVISION SELECTED TO EXHIBIT IN 20/20
Air Division Pte Ltd has been selected to exhibit in 20/20, a design exhibition presented by SingaporeDesign Council. This exhibition showcases 20 of Singapore's finest talents across different media and discipline that capture this emerging design culture. The creators share the newest expressions of their influences, inspirations and visions of the everevolving creative landscape.

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Come Fly With SFIC

SFIC celebrated the 24th Annual Dinner & Dance on 2 September 2005 in style as we brought our members and associates “Around the World”. While SFIC’s staff were donned in SIA uniform, many guests gamely turned up in various international costumes such as the Korean Hanbok, Chinese QiPao, Vietnamese Ao Dai, and Indian Saree.

Besides catching up with one another on the latest industry “happenings” and gossips, guests had
lots of fun with the predinner entertainment as they tried their gambling luck at the “Mobile Jackpot”, posed for free glamour shoots and create their own wax hand souvenir.

Many of our guests also walked away with attractive prizes such as massage chair, holiday package and shopping vouchers, courtesy of the sponsors for the Dinner and Dance.

IN APPRECIATION
The annual event would not have been a success without the strong support from our members, business associates and the generosity of our sponsors. We would like to take this opportunity to thank the following sponsors:

Uhin Holding Pte Ltd
Pico Art International Pte Ltd
UOB Bank
Cellini Design Center Pte Ltd
Singapore Furniture Association
Orient Explorer(s) Pte Ltd
Gecko Graphix International Pte Ltd
Xirlynx Innovations
Showcraft Concepts
Singex Venues Pte Ltd
Trans-Link Exhibition Fowarding Pte Ltd
Mondi Lifestyle Pte Ltd
Zen Tradition Living Pte Ltd
Star Furniture Industries Pte Ltd
Foreword Communications
Focus5.Net Pte Ltd
Singapore Exhibition Services Pte Ltd
StarHub Ltd
Telimax Technology (S) Pte Ltd
Triad Communications Pte Ltd
Raffles City Convention Centre (Swissotel)
Permanent Personel Services Pte Ltd
Jann Trading
DGM Solutions
Tangram Design
Izess Pte Ltd
Ambrosia Communications Pte Ltd
Mailist Marketing Associates
Suntec Singapore
Grand Copthorne Waterfront Hotel
Amara Singapore
Media Planning Services
Studio2000 Pte Ltd
Patrick's Studio

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Calendar of Events

January 2006
05/01 - 09/01 International Paris Furniture Exhibition
Paris, France
14/01 - 17/01 Canadian Home Furnishings Market
Toronto, Canada
16/01 - 22/01 IMM International Furniture Fair
Cologne, Germany
22/01 - 25/01 The Furniture Show
Birmingham, UK
26/01 - 30/01 Planete Meuble Paris
Las Vegas, USA
27/01 - 31/01 Maison & Objet
Paris, France
30/01 - 03/02 Las Vegas Furniture Winter Market
Las Vegas, USA
February 2006
08/02 - 10/02 Australian International Furniture Fair 2006
Sydney, Australia
16/02 - 20/02 IndiaWood 2006
Bangalore, India
26/02 - 01/03 CEBUX X 2006
Cebu City, Philippines
28/02 - 03/03 Philippines Int’l Furniture Show 2006
Manila, Philippines
March 2006
01/03 - 05/03 International Furniture Fair Singapore 2006
Singapore Furniture Industries Council
03/03 - 06/03 Furnicraft Indonesia 2006
Jakarta, Indonesia
06/03 - 11/03 Export Furniture Exhibition 2006
Kuala Lumpur, Malaysia
07/03 - 11/03 Malaysia International Furniture Fair 2006
Kuala Lumpur, Malaysia
08/03 - 10/03 Interior Design Asia/ Thailand International Furniture Fair 2006
Bangkok, Thailand
15/03 - 18/03 Taipei International Furniture Show
Taipei, Taiwan
17/03 - 21/03 14th International Famous Furniture Fair (Dongguan) 2006
Dongguan, China
18/03 - 21/03 China International Furniture Fair 2006
Guangzhou, China
19/03 - 22/03 Shenzhen International Furniture Expo 2006
Shenzhen, China
27/03 - 30/03 China International Furniture Fair 2006 (Office Furniture)/Home Textile
China 2006
Guangzhou, China
April 2006
05/04 - 10/04 Salone Internazionale del Mobile
Milano, Italy
24/04 - 29/04 Madrid International Furniture Exhibition
Madrid, Spain
27/04 - 03/05 International Home Furnishings Market
High Point, USA

 

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New Zero GST Warehouse Scheme to Facilitate Businesses by Improving Cash Flow and Reducing Administration Cost

Come 1 January 2006, all importers with good inventory control systems can benefit from a new scheme where they do not have to immediately pay GST on their imports. Known as the Zero GST Warehouse Scheme by Singapore Customs (SC), GST will be payable only for the goods which the importers later release to the local market.

The Zero GST Scheme expands on the current Bonded Warehouse Scheme (BWS). It will give a boost to Singapore’s logistics sector by improving companies’ cash flow and reducing their warehouse-related compliance costs.

Currently, only imports where at least 80% will be re-exported can be brought into bonded warehouses to enjoy GST suspension. Under the Zero GST Scheme, the 80% export requirement will be lifted for qualifying operators.

For qualifying operators with multiple warehouses, there will also be greater flexibility in the storage and movement of their goods between pre-approved warehouses.

There will be three licence types under the Zero GST Scheme – Type I, Type II and Type III, to cater to companies with different needs and different levels of internal controls.

- All existing BWS operators will automatically qualify for the Type I licence. They must reexport 80% of their imports, and report each transaction.

- Type II licensees are allowed to operate from only one location and need to report their activity to SC once a month. They must have a computerized inventory system with the information required by SC.

- Type III licensees give the most flexibility to companies. They can operate from multiple locations, but must have a centralized warehouse management system with upto-date stock records and robust track-andtrace capability on their goods. These companies will need to report their stocks only when requested by SC.

More operating details of the Zero GST Scheme can be found in: http://www.customs.gov.sg/traders/licensingschemes/ZeroGSTWarehousingScheme

IS THIS SCHEME MEANT FOR YOU?
The Zero GST Warehouse Scheme aims to strengthen Singapore’s status as a logistics and distribution hub in the region. You can tap on this scheme to reduce business costs if you belong to any of the four categories of traders listed below:

(a) you trade in imported commodities which are sold many times (within the warehouse premises) before these commodities are released for regional/international and/or local distribution. In this case, a zero-GST warehouse affords the advantage of disregarding the multiple supplies for GST purposes;

(b) you use Singapore as a regional/international distribution hub (import goods into Singapore and then re-export them). In this case, the zero-GST warehouse serves as your “FTZ”. Goods which are eventually re-exported will not attract GST. Goods are subject to GST only upon release into the local market;

(c) you import goods for local distribution and you wish to defer the GST on your imported goods until they are released locally; or

(d) you operate a service warehouse and you have customers belonging to the categories mentioned in (a), (b) or (c) above.

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DISCLAIMER
Whilst every care is taken to ensure accuracy of the information on this newsletter, SFIC accepts no liability for damages caused by misinterpretation of information, expressed or implied, within this newsletter. No part of this newsletter may be reproduced in any form or by any means, without prior permission in writing from SFIC.

 

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