February 2010 Issue
 
 
 
     
 
Singapore Mozaic makes a triumphant return from imm cologne 2010
 

Comprising 16 local furniture companies, the Singapore contingent is back from the largest, highly prestigious annual furniture show in Europe after a stellar performance. Featuring a mix of classical and contemporary furniture manufacturers of both indoor and outdoor products, the Singapore Pavilion secured a total of S$14.6 million in spot orders, with S$15.4 million worth of sales under negotiation. The contingent also forecasts an additional S$236 million worth of sales in the coming 12 months.

Graduated from the Singapore Pavilion this year but still located within close proximity to the rest of the Singapore companies in Hall 2.2, Singapore Mozaic Brand Ambassador, Haleywood experienced huge success with their new branding and outstanding booth. The company achieved even better sales results as compared to last year and secured many promising leads and new contacts from leading European importers and retailers.

“We are heartened by the excellent outcome of Singapore Mozaic’s second showing at imm cologne 2010. This was a tremendous opportunity for the best of our local key industry players to extend their presence in the European market by showcasing their range of fine products and innovative designs in such a high-profile event on the international furniture circuit. Having learnt a lot from last year’s debut experience, the Singapore contingent really upped their game and as a result, achieved an exponential increase in sales figures”, said Mr Andrew Ng, President of SFIC.

Singapore Mozaic will also be participating in the homegrown show, the International Furniture Fair Singapore 2010/27th ASEAN Furniture Show, from 9 to 12 March 2010 with over 50 per cent of Singapore Mozaic ambassadors exhibiting their finest creations. Following which, Singapore Mozaic will fly its flag high at the 49th Salone Internazionale del Mobile in Milan, Italy, from 14 to 19 April 2010 in Hall 20.

 
     
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