November 09 Issue
 
 
 
     
 
  Urban’s Creations Play Host To The World
  Another Singapore’s Creation - float™ by Oriental Plastics
 
   
 
Urban Foundry’s Creations Play Host To The World

It all began with a phone call from the Singapore Furniture Industries Council (SFIC), which gave Mr Felix Low of Urban Foundry Pte Ltd an invaluable opportunity to showcase his design capability and play a part in this year’s Asia-Pacific Economic Cooperation (APEC) meetings held in Singapore. Tasked to design armchairs and side tables for the leaders of 21 Asia-Pacific countries, Mr Low was grateful for this opportunity and flattered to have been chosen from a selection of talented, emerging designers.

 
 

His first involvement in a prestigious international event such as this has been an intriguing and unforgettable experience. Discussing his design inspiration, Mr Low explained that he drew elements from Singapore’s multi-cultural society which is a fusion of Asian and Western influences. “Considering the formality of the occasion, the design had to be aesthetically-pleasing, yet practical and comfortable,” said Mr Felix Low, whose designs have previously been exhibited in Milan, Italy and Cologne, Germany.

For Mr Low, the most challenging part of the conceptualisation process was determining the right dimensions for the furniture. This was a complex decision given the different physiques of the APEC leaders. Another design consideration was how this new furniture would match the interior of the venue and suit the nature of the event.

The final products are contemporary pieces that still reflect Singapore’s heritage. Named ‘State’, the armchair is reminiscent of period furniture from the 16th and 17th century, yet has been updated with clean contemporary lines to give it a fresh look. The side table, Motif, is inspired by the rich tapestry and fabric of Singapore’s diverse cultures and features intricate carvings of geometric patterns and motifs on the table top. Oak was chosen as the main material as it exudes a sense of warmth and complements the existing furniture in the Istana meeting room where the leaders will gather. For the upholstery, a muted colour was chosen and the textured fabric used adds depth to the design.

 

Apart from APEC, Urban Foundry received another great honour this year as it was chosen by the imm cologne organisers to exhibit in the Pure Hall next January. The Pure Hall is where selected exclusive and trend-setting designs from around the globe are showcased. Close to 10 new designs from Urban Foundry will be on display at Booth D-016, Pure Hall. Mr Low said, “The collection, which will be launched under a new label, will adopt a crafted approach with an emphasis on construction details, structural innovation and clever use of materials.”

Urban Foundry’s success is a proud moment for the SFIC, which has continuously put in much effort to boost overall design standards and capabilities of local furniture companies and budding designers. The Council will continue to work hard towards enhancing Singapore’s furniture scene with the support of government agencies such as International Enterprise (IE) Singapore, SPRING Singapore and DesignSingapore Council.

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Another Singapore’s Creation - float™ by Oriental Plastics

float™ is a stylish, avant-garde and timeless range of Perspex furniture developed by Oriental Plastics. A family business established in 1970, the company has more than 20 years of Perspex manufacturing experience for the Singapore residential and business markets.

A specialist and pioneer in this niche industry, Oriental ensures that every piece of furniture is carefully hand-crafted and made with a spirit of passion and innovation. Depending on the complexity of design, each piece goes through an average of 85 man-hours to complete. With the company’s high standards of perfection, every completed item must pass rigid quality checks before it is put on the market.

 
     
 

Oriental’s continuous efforts in deriving innovative designs and offering quality hand-made Perspex furniture has received positive feedback from clients. float™ has also seen a rise in popularity and demand despite its premium price. With that, the company took the business to the next level by launching float™ as a trademarked brand name. In conjunction with the launch of the new brand, a unique three-piece collection called ‘Chinois’ was specially created.

float™ products have made its retail outlet debut at Liang Court in OM, a showroom well known for its exquisitely-designed contemporary furniture. On display are a range of float™ acrylic occasional tables as well as home accessories that have been specially customised to meet each individual’s needs.

For more information/enquiries about float™ products, please contact Mr Melvin Yong at 9878 3341 or email perspex_1@yahoo.com.sg

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