Tapping into the great mass of potential in the Brazil market, SFIC together with IE Singapore and SPRING Singapore led a group of 20 delegates from 10 companies in March to further develop business opportunities in Brazil. The trip was also aimed at picking up on the progress made during its last exploratory mission organised in conjunction with the inaugural Abimovel show in August 2009.
The objectives of the mission were to allow Singapore furniture companies to establish links and build up relationship with key Brazilian furniture stakeholders with the purpose of forging further collaboration and partnership, as well as extending invitations to participate in the next IFFS/AFS.
It was also a good opportunity for the Singapore furniture companies to leverage on their capabilities to meet or supplement the needs of the Brazilian market, as well as reaffirm Singapore companies’ position as the preferred sourcing partner/supplier via their multiple manufacturing locations.
Throughout the eight day program, the delegates met up with industry insiders ranging from trade fair organizers, associations, manufacturers, and retailers to hotel group agents. The networking opportunity greatly benefited delegates with some receiving and/or working out collaborations with local Brazilian firms.
