Singapore Furniture Industries Council was established in 1981 as the official representative body of Singapore’s furniture and furnishings industry. Its membership comprises furniture manufacturers, interior fit-out specialists, retailers, designers, as well as furnishings and materials suppliers. Currently, the council represents 95% of established furniture manufacturers in Singapore, of whom 65% have subsidiary manufacturing plants in various countries across the region, including China, Indonesia, Malaysia, Myanmar, Thailand, and Vietnam.
SFIC’s primary role is to promote the interests of its members and of the Singapore furniture and furnishings industry. For 36 years, SFIC has helped its members to adapt to changes in the business environment by introducing trade, talent, design development and business innovation activities, as well as upgrading business capabilities. Revolving around SFIC’s 3i strategic framework – Improve, Innovate, and Integrate, all of the Council’s programmes aim to grow the local furniture and furnishings industry and ultimately, to strengthen the ‘Singapore brand’ globally.
The SFIC Brand Story
More than just furniture and furnishings, SFIC is about creating spaces and an entire living ecosystem. The new SFIC logo seeks to embrace SFIC’s long successful history returning to its roots and foundations, yet constantly and actively shaping future living. SFIC’s logo depicts a strong solid foundation on which industry members and stakeholders build and thrive upon – in connections, ideas, strategies and opportunities. The overarching appearance of the logo is of that signifying an upward ascension, representing constant growth.